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How to Set Sales Targets effectively.

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Target setting in sales is an intrinsic part in Sales.

Targets determine the output of your team, it determines what you want to achieve.

Targets are set for various reasons


  1. Clarification of Tasks.

  2. Determine what you want to achieve.

  3. Clear roles are set within the team

  4. Performance Review.



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 Effective Sales Targets need to have the following characteristics:




  1. Specific: What exactly do you and your team want to achieve?

  2. Measurable: Can you measure the degree of attainment of your target, avoid vague targets,

  3. Achievable: Set targets that you know can be achieved with the resources available to you at that instant.

  4. Realistic

  5. Timed: Targets should always have a start and end.



Targets as a Mutual Understanding.



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When you set targets for your team, you need to ensure that


  1. The Team agree with the targets: The Team need to have a clear understanding of the reason you have set such targets.

  2. The Team should understand the importance of the Targets: people respond better when they understand the reason.

  3. Do not change the targets mid-way: this is tempting, especially when the team are achieving the budget, be patient your opportunity will arise.

  4. Targets are set with a basis: it is unfair to assume a basis why a target should be set. Data is necessary in setting your target.



It is this simple.

Crazy Sales Tips.

 

Comments

  1. ' am totally in agreement with you on this. it is this simple, but it's baffling this days that the basis of set target ( especially in sales) is so vague, non-convincing, and unrealistic. The most worrying part of this is changing the target mid-way. i am a victim of this. This shows the level of incompetence on the part of the team lead/target setter. This is just synonymous to shifting the goal post after the match has commenced. I term this as highly unprofessional.

    ReplyDelete
  2. Hmmm! I believe that we need to change this practice. We are all Salesmen. Change will start with us.

    ReplyDelete

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