
Target setting in sales is an intrinsic part in Sales.
Targets determine the output of your team, it determines what you want to achieve.
Targets are set for various reasons
- Clarification of Tasks.
- Determine what you want to achieve.
- Clear roles are set within the team
- Performance Review.
Effective Sales Targets need to have the following characteristics:
- Specific: What exactly do you and your team want to achieve?
- Measurable: Can you measure the degree of attainment of your target, avoid vague targets,
- Achievable: Set targets that you know can be achieved with the resources available to you at that instant.
- Realistic
- Timed: Targets should always have a start and end.
Targets as a Mutual Understanding.

When you set targets for your team, you need to ensure that
- The Team agree with the targets: The Team need to have a clear understanding of the reason you have set such targets.
- The Team should understand the importance of the Targets: people respond better when they understand the reason.
- Do not change the targets mid-way: this is tempting, especially when the team are achieving the budget, be patient your opportunity will arise.
- Targets are set with a basis: it is unfair to assume a basis why a target should be set. Data is necessary in setting your target.
It is this simple.
Crazy Sales Tips.

[…] Source: How to Set Sales Targets effectively. […]
ReplyDelete' am totally in agreement with you on this. it is this simple, but it's baffling this days that the basis of set target ( especially in sales) is so vague, non-convincing, and unrealistic. The most worrying part of this is changing the target mid-way. i am a victim of this. This shows the level of incompetence on the part of the team lead/target setter. This is just synonymous to shifting the goal post after the match has commenced. I term this as highly unprofessional.
ReplyDeleteHmmm! I believe that we need to change this practice. We are all Salesmen. Change will start with us.
ReplyDelete