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Customers are not always right.

Customers are not always right, recheck your strategy.
“Customers are King, Customers are always right! I totally disagree! Please do not be quick to judge me yet, but if you are not a whole person, customers will destroy your business. Business is not a democracy; yes market research can identify a need or gap in the market but does not guarantee success of the product introduced.
The human nature yearns for self-recognition, acceptance, self-worth, and trying to please a customer is likened to pouring sand into the deserts.
The customer’s topmost priority is profit, there are school of thoughts that relationship will build up sales, I tell you, you will get heart broken, if you have sold your product on the basis of the uniqueness of the feature and profitability, the customer will go to the next hype.
I respect Product/Brand Managers, because they have to understand the brand, target audience, market terrain, while the salesman is always thinking about the volumes, everyone should pick the product is the salesman view.
CASE STUDY
A young Salesman is given a KPI (Key performance Indicator) to manage Key Account V.
To ensure Customer V achieves X% volume growth for product Y in Q2 2016.
Customer V knows that the salesman’s target is tied to his progress becomes a living nightmare to the young salesman, dumps all the blame of the economy on the newbie, blames poor sales on the newbie, expects the newbie to miraculously sell the volumes tied to him, disagrees with every strategy the newbie brings, prefers to talk to the Area Manager, If Customer V knows the business owner, he prefers to speak to the business owner (much better for his ego).
The newbie steps back, acts on all the leading indicators set (Visiting the Customer as required, and gets his Visitor book signed, or inputs his GPRS coordinateson his device) remember the carry monkey syndrome? This does not help the system.
Does not make sense to me, we need to question strategies.
Life is worth living happily.
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